For a while now, we at balloon dog have been sharing our wisdom with you lucky folk through the likes of Precision Marketing, Campaign, Marketing Week, The Financial Times, Marketing, and many more besides.
Take a look, they're an interesting read, even if we do say so ourselves!
Real Business - July/August 2009
In Real Business' practical piece on the 27 ways to win a pitch, Chris Murphy emphasises the importance of careful selection when it comes to pitching for new busines - take a look.
The Marketing Society
Will placing alcohol units on glassware make people drink less?
James Clifton gives us his views on whether placing units on pint glasses will make a difference to the amount of alcohol we consume.
Marketing Magazine
Digital Choice: Swatch 007 Villains review
Mr Bling 2009 (James Clifton to you and I) took great pleasure in writing this review for Marketing on the Swatch Villains campaign. He celebrated its interactive success by treating himself to a watch so bling, I swear you can see it from space!
Marketing Magazine
Chairman, Chris Murphy, evaluates search marketing's effectivness on getting brands noticed during the recession. He concludes that search could come out on top in this economic downturn.
Balloon dog planner extraordinaire, Greig McCallum, gives his opinion on the controversial Costa marketing that takes a direct stab at Starbuck's. The article addresses how much room there is for further growth in the market if branded coffee outlets are opting for more aggressive marketing tactics.
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