A lot of tails wagging this week in balloon dog towers, with the news that we’re up for a gong at this year’s DMA awards. As it delivered such great results – or, as we like to call it, ‘brand payback’ – we entered a campaign we’d created for our client, Rightmove. And we’ve now been told that we’re down to the final three.
Rightmove is the UK’s biggest online property portal, but not all estate agents are aware just how effective it is.
Our job was to prove how it outperforms all of its major competitors in all areas, using a number of key stats, with data broken down to postcode level. A joint campaign first targeted non-Rightmove estate agents in London and then across the country.
The bottom line is both campaigns delivered phenomenal brand payback. In London there was a 23% sign-up rate, within four weeks of dispatch. The nationwide campaign delivered an equally impressive 20%. No mean feat, especially in such a tough market. And the DMA obviously agree.
The DMAs are basically the Oscars of the DM business, recognising and rewarding the real movers and shakers in the industry. This year’s winners will be announced with a suitable fanfare at the awards ceremony in London on 7 December. We’ll be there to find out if we’ve won Gold, Silver or Bronze – and maybe enjoy a drink or two to celebrate. We look forward to sharing the news with you. Watch this space.
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