A couple of recent jobs have been designed to help two of our clients help others – Barclays and Beat, the UK’s leading eating disorder charity.
Every year Barclays organise Make A Difference Day, where they give all staff around the world a day off to help their local community, in hundreds of sponsored projects. Our job is to create an emotive suite of communications that would work internationally and in different languages, to encourage staff to take part.
We're looking to build on last year's campaign, which saw a huge uplift in the number of volunteers – 49% in both the UK and Asia. And globally, 97% of respondents said that Make a Difference Day made them proud to work for Barclays. This year we're hoping to further increase on these already impressive results.
For Beat it is something different altogether. We were asked to create an online environment to help rebuild the confidence and self-esteem of young people.
Our solution was an interactive website to help individuals achieve ‘My Personal Best’. The most important thing was that they were not competing with others, only themselves. A range of tools enabled them to set personal goals, report achievements and encourage support from their peers. We also created a rich resource area where they could find out more about helping themselves and others.
Apart from excellent user feedback, My Personal Best also won the Most Exciting Newcomer at the Nominet Awards 2011. It’s also been nominated for a social media award at the upcoming some comms awards.
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