In 2012 Barclaycard will be launching a new premium black card to corporate customers. But the first step in the journey was to launch it internally, to Barclaycard colleagues in the US, replacing their existing American Express corporate cards. Naturally.
So, we were asked to design an engaging delivery device to hold the card, welcome booklet and letter, showing that this new card was, well, a little bit special. We were also asked to write a strapline to convey the premium nature of the card.
Leading with ‘plastic has never been so precious’, we created a rather neat ‘push/pull’ wallet to hold the card and accompanying information. It was used to unveil the new card at the Barclaycard US head office by MD, Dennis Bauer, to big ‘ooohs’ and ‘aaahs’ from a suitably impressed audience. But it wasn’t just the card they were impressed by.
We’ve since learned that six weeks after the launch, while the card is in people’s pockets, our ‘push/pull’ wallet is still sitting on many desks.
Comments