It certainly has been all go with the exciting national roll-out of our Aviva ‘Paving the Way’ integrated campaign. The campaign, which includes TV, press and digital advertising, features a range of the past and present Aviva GB&NI Team, including Olympic Champions Christine Ohuruogu and Darren Campbell. Watch it below:
Cordell Burke, Creative Managing Partner here at balloon dog, explains, “The concept behind ‘Paving the Way’ was to dramatise Aviva’s support of British athletes and to show how every day is another step on the journey towards each athlete realising their ambitions and dreams. The yellow path that ‘paves the way’ is a symbol of that support through all the ups and downs on an almost pre-destined route to success. We wanted to create a strong branded look and an emotional feel that would stand out from the crowd and resonate with sports fans and everyday public alike. It’s an ad that engages us all, yet highlights Aviva’s in-depth knowledge of the sport itself and the athletes they’ve supported since 1999.”
In support of the advert, we have also created press advertising and online digital ads that include specific athlete profiles. Check out examples below:
Press ad
We’ve already started to receive coverage with the launch of the TV ad in a range of press:
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