When Barclays Corporate asked us to partner them in delivering a wholesale rebrand, we leapt at the chance. As a division of the major global financial services provider, Barclays Corporate serves businesses of £10m turnover and over, employing a raft of marketing support materials in doing so.
Our brief was to apply a brand-new identity and tone of voice, across the various collateral used at different stages in the client journey. The items in need of rebranding included pitch books, welcome packs, product brochures, factsheets, application forms and more.
In a dynamic sector, our client was understandably keen to roll out the new brand as soon as possible, to coincide with their above-the-line campaign. In order to deliver to the timescales, balloon dog formed a dedicated project team with streamlined processes to deliver in the quickest time possible, whilst maintaining all production quality standards.
Now in the third of a three-phase project roll-out, 200+ items have been created to date, collectively delivering a consistent and powerful brand presence to Barclays Corporate’s many audiences.
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