So after 35 years in this amazing, exciting, draining, maddening but wonderful industry it's finally time to bow out. I’m taking a few months off and will then decide what’s next. Two of the biggest realisations I will take with me both have the potential to sound like clichés but I believe them to be true nonetheless:
It's all about the people...my fondest memories and the times when the agency was at its best were when relationships were strong, people were decent and we all worked towards the same goals. We played to our strengths and accepted each other’s weaknesses both in terms of colleagues and clients.
... And the work – great work, whatever the medium, has the ability to engage customers, motivate a client's staff and the agency team too. It positively impacts on the business performance of both parties and can ensure a great message is heard. If it were not for this then why would agencies exist?
I suppose I could mention the importance of being a 'good corporate citizen' too but that's another story, albeit an important one, that may just be part of my new life!
With love and thanks to all who have made the last three and a half decades so memorable, enjoyable and rewarding.
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